Greentown by Qiran Design Group

Greentown is a project designed by Qiran Design Group. The project is a show flat of an upscale residential development named Greentown · Magnificent Residence in Hangzhou, China. Drawing on the fascinating scenery and profound culture of the city and adjoining a 300,000 square-meter urban complex, the development boasts a prosperous surrounding environment and a serene interior atmosphere. Photography by Ye Song.


QIRAN DESIGN GROUP was entrusted to conceive the show flat. Through adopting a natural design approach and combining simple, elegant tones with exquisite decorations, the design team created a serene and peaceful living space.
The interior decoration design extends bezel-less elements of the building facade. Every line and every plane within the space are depicted in a careful and reasonable manner, either set at staggering heights or intersecting each other. Materials of different textures and hues integrate yet contrast with each other, thereby enriching visual effects and enhancing the sense of layering in the space.
The living & dining area is set at the center of the space. The designers brought in several grille-like partitions, which separate different functional areas while also ensuring openness and transparency of the space to some extent. Flexible layout and comfortable scale help strengthen the interaction among family members, and at the same time create appropriate living scenes for daily activities.
The space is interspersed with artworks and greenery, which together inject aesthetics and vitality into the space whilst evoking the dialogue between dwellers and the space and enhancing the living quality.
Functional areas are laid out around the center of the space, and are given different hues and adornments based on specific users. The overall design produces an elegant and restrained Oriental-style poetry. All the details are meticulously refined, embodying an attitude towards life.
The study room that allows for mediation, the bedroom that eases the body and mind, as well as the dining room for enjoying delicious food, all enable the dwellers to stay away from the hustle and bustle of the city, listen to the inner voice and release the mind.
The outdoor terrace beautifies the living environment, and creates a free and romantic ambience. Here dwellers can feel the change of the four seasons and enjoy leisure time.
In general, the design returns to the essence of life, cares about people’s inner needs and carries the dwellers’ expectations of life. Warm, simplistic yet exquisite scenes evoke emotions, enliven the space and eventually generate an intimate home.

Project information
Project name: Greentown · Magnificent Residence Show Flat
Location: Hangzhou, China
Area: 153 m2
Completion time: August 2020
Design scope: interior decoration
Interior design: LWMA
Decoration design: QIRAN DESIGN GROUP
Chief decoration designers: Zhang Hua, Lu Wei
Photography: Ye Song

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